Doing Business in Emerging Markets PDF
By:S Tamer Cavusgil,Pervez N Ghauri,Ayse A. Akcal
Published on 2012-11-09 by SAGE
Electronic Inspection Copy available for instructors here |A very timely book for students and managers related to business opportunities and risks inherent in emerging markets. Written by some of the foremost experts in international business, it is a comprehensive, practical and highly readable book.| Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University, Atlanta, US There are many texts available on International Business, but only a few provide a comprehensive coverage of emerging markets, which now play a major role in global business and therefore require deeper study and analysis. This accessible and engaging text focuses solely on these markets and provides extensive coverage. BRICs and other major emerging markets are examined in-depth. Prominent topics regarding emerging markets such as effects of globalization, rise of disposable income, urbanization, economic reforms, new opportunities as well as characteristics of multinationals and domestic firms within such markets are discussed. Real life examples, detailed data and graphs provide a comprehensive framework for a thorough understanding. This fully revised and updated edition reflects the current issues, changes, challenges and opportunities facing businesses in emerging markets, including entry and negotiation processes, as well as risks and strategies. The text is accompanied by a companion website which includes full text articles for each chapter, answers to end of chapter questions, and detailed chapter slides for tutors. This text is essential reading for advanced undergraduate and postgraduate students studying international business and emerging markets as well as practitioners who want to increase their understanding of such markets. Visit the Companion Webiste at www.sagepub.co.uk/cavusgil S. Tamer Cavusgil is Fuller E. Callaway Professorial Chair and Executive Director, CIBER, at Georgia State University, U.S Pervez N. Ghauri is a Professor of International Business at King's College London, UK Ayse A. Akcal is a Research Associate in International Business at King's College London, UK
This Book was ranked at 12 by Google Books for keyword Business.
Book ID of Doing Business in Emerging Markets's Books is dtTGQ9I8RDYC, Book which was written byS Tamer Cavusgil,Pervez N Ghauri,Ayse A. Akcalhave ETAG "T7YISaDJ6w0"
Book which was published by SAGE since 2012-11-09 have ISBNs, ISBN 13 Code is 9781446271858 and ISBN 10 Code is 1446271854
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Book which have "416 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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