Blue Ocean Leadership (Harvard Business Review Classics) PDF
By:W. Chan Kim,Renée A. Mauborgne
Published on 2017-05-30 by Harvard Business Review Press
Ten years ago, two INSEAD professors broke ground by introducing |blue ocean strategy,| a new model for discovering uncontested markets that are ripe for growth. In this book, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. Here, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' |customers|—that is, the people managers oversee and report to—are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world—and will have a direct impact on you today and for years to come.
This Book was ranked at 25 by Google Books for keyword Business.
Book ID of Blue Ocean Leadership (Harvard Business Review Classics)'s Books is wmW_DQAAQBAJ, Book which was written byW. Chan Kim,Renée A. Mauborgnehave ETAG "3VohdgN47ss"
Book which was published by Harvard Business Review Press since 2017-05-30 have ISBNs, ISBN 13 Code is 9781633692657 and ISBN 10 Code is 1633692655
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Book which have "80 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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Download Blue Ocean Leadership (Harvard Business Review Classics) PDF
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