The Business Idea PDF
By:Soren Hougaard
Published on 2004-10-25 by Springer Science & Business Media
Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved. Business plans done this way can often lead to disappointment. The Business Idea leaves behind this product orientated logic. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry. Entrepreneurship is a complex and risky process compared to almost everything else in business life, so it richly deserves to have its own theoretical and methodological toolbox. The Business Idea provides the tools making it of interest to anyone who works with getting an enterprise off the ground or studies entrepreneurship.
This Book was ranked at 13 by Google Books for keyword Business.
Book ID of The Business Idea's Books is urXm6heUNvEC, Book which was written bySoren Hougaardhave ETAG "uWtldOuoCe8"
Book which was published by Springer Science & Business Media since 2004-10-25 have ISBNs, ISBN 13 Code is 9783540226635 and ISBN 10 Code is 354022663X
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "226 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is true
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